folksy brand
It is hard to think of a more folksy brand than Egyboy. The label has blended into local culture so smoothly that its take on a Vogue t-shirt has become a statement piece, a rite of passage if you will, in Vilnius’ urban scene.
Egyboy’s satire and dark humour, typified by the punk homage to celebrities like Karl Lagerfeld and Anna Wintour, has made him so unique and recognisable, that once you see a work of his, you’ll never mix it up with anything else. The joke is on Egyboy though, because it has grown so popular it is almost tacky to come to a party wearing one of his designs. Each time you attend a trendy event, you can be sure that every other person of any sizes and gender will be wearing that Vogue tee.
Other than being a fashion designer, Egyboy is an artist, so when wandering around Vilnius you will see his Boys don’t Cry posters. His works are being displayed and sold throughout Western Europe and are just as expressive.